However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. The global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Salon turnover in different parts of the country. In five years, hair relaxer sales declined 25% from an all-time high of $750M. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Our virtual concierge will create a hair care regimen just for you. But exactly how much do these companies rake in each year? 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. (Research and Markets) Dropshipping Statistics. Hair maintenance products help men and women uphold their hair . The North East has the lowest number with 2,766 nail technicians. 11. News flash: Black women know beauty. The majority of major black hair product retailers are not black-owned. Black hair care products make up the largest single group of this market. Each year black women spend billions of dollars on beauty and personal care products. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . All the hair comes in a natural black shade that can be bleached and dyed . Theres a lot of work involved. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. United Kingdom. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? Is this OK with you? Everyone wanted to look like an African-American with straight hair anyways. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. relax your hair anymore? It was so easy for them before. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. No such thing as bad publicity? Coronavirus and African creatives industries: Wher. Their contribution to the UK economy. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. Skincare products make up 42% of the cosmetics industry, representing the largest segment of the market. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. In a study of hot oils, hair lotions, root stimulators, and leave-in conditioners marketed toward black people, researchers found that 80% of commonly-used products contained toxic amounts of hormone-disrupting chemicals. Is it true that France, while it stands as the biggest market, is hard to penetrate? Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. A huge trend in retail in the last few years has been demand for organic and clean beauty products. In some cities, merely getting an appointment can take weeks . Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. 85% of women color their hair at least once every eight weeks. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. From 2012-2017, the industry saw an annual average growth rate of 1.8%. Its not as easy as just, Im going to learn Afro hair.. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. Black consumers make up the bulk of spending. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. Figure 31: Instagram post - Dove x Brother Vellies. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Weve focused on salons and self-employed hairdressers and therapists providing face-to-face treatments. The main market driver for the growth is the increasing frequency . From a B2B trade show, it opened up to the public and became an event for consumers. We promise not to swamp you, and you can unsubscribe easily. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. The US is the leading country globally in the hair wigs and extensions market. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. Company number 30905R, VAT registration 335 1141 96. 14. White women show explicit bias toward black womens textured hair. 2. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Hair wigs and extensions can be made using human hair or synthetic fibers . If you dont understand the French mentality or have a strong network of relationships here its hard to find success. The latest estimates for England only, indicate that waste generation was around 33.8 million tonnes in 2020, a decrease of 9% since 2019. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. BEAUTY, BEAUTY TRENDS, CHAYET CHININ Her hair symbolizes an identity, a culture, a fight Sometimes you want to tell them to take a chill pill, but its France the land of passion and intensity. In 2020, the size of the global dropshipping market was estimated at $128 billion. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. 29. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. 1. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. In 2017, the sales value of relaxers in . 7. In 2020, the global black hair care market rose to $2.5B. Most certified hairdressers in Britain never learn how, nor have they been required to do so. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. 22. Marvina Newton having her hair styled at Elite Hair Studio in Armley. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. Industry market research reports, statistics, analysis, data, trends and forecasts. I think hair relaxers will evolve and take on different forms. Before hair relaxing brands innately trusted that consumer demand would always remain high, so they barely advertised since products sold out on their own. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. A boom that can hopefully be repeated. Welcome aboard. 46. Despite the pandemic, salon numbers have continued to increase year on year. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. Hair tint retouches have become more popular than highlights in the hair in 2022. Black styling product spending surpassed $1.4B in 2020. In 2021, the revenue per person for personal care totalled $252.55. Save my name, email, and website in this browser for the next time I comment. 15. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. However, the majority still show a preference for straight hair. Natural hair care made up 8.74 billion of the global hair care market in 2019. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. 3. 19. 38% of black consumers say theyre open to trying new hairstyles. (IBIS World) #3. 50% of black women believe that their natural hair and care are essential to their identities. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Find interesting in-depth UK business insurance statistics and facts right here. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. In addition to its high-quality wigs, the company offers custom wig services and private wig . 24. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. So what will really make the difference for brands who successfully sold black products to women in the 80s and early 2000s, is the ability to market them as mainstream in store chains like Monoprix or Carrefour where other women of different origins can buy into the brands promises. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Please re-enter your email address. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. There is a lack of clean products in the natural hair care market than in any other hair market. This outcome would result in a CAGR of 9% for the industry. And of course, much more. Hair Salon Industry Statistics 2022 26. 12. 4. Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. Just in patches, she said, laughing. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. Each brand has its own way of selling their products successfully! Its Vowing to Change That. 49. In the US, the personal care industry, including hair care products, generates $98B in annual sales. Black Pound Report 2022 highlights Multi-Ethnic spending power. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. Experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. All the facts about black hair you were looking for. They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. Black women experience high levels of anxiety over their natural hair. ( Statista) The company sells products under the hair color, skincare, sun protection, make-up, perfumes, and hair care categories. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . yet policies that forbid black hair . Black women have significantly more positive attitudes toward textured hair than other women, including black women. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. Figure 30: Hairstyles worn within the last three years - NET, 2021. . In 2019, the global hair care industry saw revenues of $12.9B. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. Beauty industry trends for 2020 report that the industry has over a million employees. Rose Meta Morgan, August 9, 1912 - December 16, 2008. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. And which products are the ethnic hair and beauty aisle lacking? 1. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. Black men who change their hairstyle often report using the highest number of black hair products. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . Households of low-income families make up 43.3% of the natural . I want to spend on Black businesses, she said. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). 41. In 2016, perms & relaxers were the most popular hair service provided to black customers. How much revenue do black hair brands contribute to the overall hair care market? 23. 16. 37. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. If you continue to use it, we will assume that you accept the use of cookies. In addition to its high-quality wigs, the company offers custom wig services and private wig . ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. Few commercial settings are more personal and intimate than a hair salon. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. If youve grown up with a certain texture, you know how to manipulate it. 34. The Natural Hair and Loc Bar in the Brixton area of London. Brand. 70% of black women read labels on hair care products, 26. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. An assessment of the competitive landscape and market shares for major companies. Thats when you need treatment and professional liability insurance. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. The revenue of the fragrance segment per individual was $29.22 in 2021. She currently lives in Leeds, in northern England. Black dollars make up 85.7% of the ethnic hair & beauty market. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. There are 21.8M posts tagged under natural hair on Instagram. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. 35% of black people who prefer natural hair have had their hair colored once monthly or more. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. On average, back women spend more time tending their hair than white women. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. 18. Something's not quite right. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. The global hair extension industry is expected to reach a market value of $10 billion by 2023. Beauty Sales. Can Black People Have Naturally Straight Hair? By Aina J. Khan and Charlie Brinkhurst-Cuff. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. What are the brands that stand out today and how do they communicate their unique selling points? Will genuine access be opened up to people in our community? The salon offered hair and skin care, as well as other services catering to black women. The US online flower shop industry grew by 8.5% between 2015-2020. 70% of black women say they now read hair product ingredient labels to avoid potentially toxic chemicals. Key Hair Weave Industry Statistics. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . Afterwards, these distributors resell these products to stores. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. Learn the facts about the preferences of black hair industry consumers below. Inquiry Before Buying. The market is expected to grow annually by 0.90% (CAGR 2023-2027). Canada's flower industry is worth $602 million. Janine is a blogger/editor that edits and creates content for Afro Lovely. But inside the industry there is growing recognition that change is coming and is long overdue. "White hairdressers, nine times out of 10, don't know how to . How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. In 2020, the global black hair care market rose to $2.5B. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. They didnt understand that there wasnt a strong network of Afro hair stylists across France. THE VALUE OF EVENTS. The leading beauty and haircare brand in . African American shoppers spent 5.4% more on personal care products in 2020, which was nearly 2% greater than the national average. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. The hair extension market industry is projected to grow from USD 7.2 Billion in 2023 to USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2030). It is estimated that 10 000 new products are introduced to the market annually. The biggest market share in the industry belongs to independent labels with 41.4%. In Southeast London, Monique Tomlinson oversees Peckham Palms, an Afro hair and beauty hub. With no nationwide legal protections against hair . 35. Beauty Industry Statistics and Market Research: Global & US. s offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020.

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